This is a PERFECT example of why companies should use a professional and complete translation agency to verify the correct translation of the line in question to avoid such embarrassment! Again, pushing the boundaries of acceptable humour to the limit, which causes the problem. Let's look at the worst fails of the year and what we can learn from them so … C.S. What started as a harmless example of guerilla marketing quickly spiralled into a panic, with a passenger at Sullivan Station pointing out the odd-looking device to a policeman. The line between roaring success and humiliating disaster is so, so thin in the world of advertising. Marketing and public relations are tricky things to get right. And a great small business owner will include a marketing communications disaster recovery plan as well. He also writes about webcomics at… Another example of what could have been a marketing disaster of 2016 is this comment from MTV Australia. The Worst Marketing Disasters of 2013. Jones is a freelance writer, artist, and photographer.\r\n\r\nIn the past, he co-founded an art gallery and worked at a product photography studio. When natural or IT disasters strike, entrepreneurs scramble to restore service and get their businesses running normally. Starbucks, Walmart, McDonald's and Target were just a few of the companies whose marketing creating controversies in 2015. A good small business owner won’t need a disaster to transpire before creating a disaster recovery plan. Simon Kemp, a marketing expert with almost two decades of experience, agrees that Pepsi has handled the fallout well but says all eyes will be on its next campaign. KFC Oh no, it hasn’t just happened once.In Chinese the Kentucky Fried Chicken slogan ‘finger lickin’ good came out as “Eat your fingers off”. You can do two thins to prevent communication failure at your company: These days, he does photo tutorials (and gigs), online copy, and content marketing for a living. There’s just something so cringe-inducing about witnessing others’ Has 2013 been an unlucky year for marketing? The twitter account of MTV Australia made an unfortunate slip up when they tried to make a joke but it was done in very poor taste, They posted the following message during the Golden Globes: … Olivia Wiltshire, senior content marketing consultant at marketing agency Builtvisible, says: “Tesla’s Cybertruck unveiling is a PR disaster.Stating a car has ‘bulletproof’ windows and then seeing a steel ball shatter those very same windows during a live demo is fairly damning. The Massachusetts Bay Transportation Authority decided not to take any chances and sent out a request to the bomb squad at 9 am. Even some of the biggest companies in the world send the wrong messages and have to pay the piper when their customers get upset. These companies are trying to grab attention without grabbing the wrong kind of attention, and trying to jump on societal trends without accidentally, say, referencing the 9/11 attacks in a beverage ad..